Marks & Spencer continues to invest in activewear, with new products and dedicated campaigns for its Goodmove brand. This is despite the category’s continued boom.

Goodmove by Marks & Spencer was launched in January 2020. It was born out of growing consumer interest and a shift towards more casual and comfortable clothing during lockdowns.

Kantar Worldpanel reports that the activewear market has grown by 35 percent in the past two years, and is now valued at almost 900 million pounds.

This boom has made Goodmove Marks & Spencer’s largest in-house brand.

Image: Goodmove, Marks & Spencer

Pandemic triggers activewear boom

Goodmove sells approximately 1.6 million products annually. There are 275 products in total across womenswear, menswear, and childrenswear.

The brand’s success has led to the launch of new products for spring. These include a high-impact sports bra, and reflective and bright items that can be used on dark days, such as a reflective running jacket for women.

The range will include a variety of third-party brands that are complementary to activewear categories like Speedo swimwear and WatchShop fitness watches.

Marks & Spencer’s Richard Price, managing director for clothing and home, said “Goodmove was launched just two years ago and today it is our largest own brand, a credible contender in the growing activewear industry, and a truly relevant offering for our customers.”

He said, “With health and wellness more important than ever before for our customers. We’re starting 2022 in bold fashion for Goodmove. It highlights both the trust value of the product as well as the important innovations within it.”

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