As we entered 2022, celebrations were in full swing as everyone wished a happy new year and said goodbye to the past year. There is one more new year left.
Lunar New Year is a Chinese celebration marking the end winter and the start of spring. It takes place on February 1. The Year of the Tiger is the third animal in the Chinese Zodiac’s 12-year cycle. This powerful animal is a symbol of courage and ambition. Those who fall under this sign are endowed with the ability to help others.
Luxury labels are embracing the spirit of celebration in the new year by releasing capsule collections featuring tigers. We have compiled a list of notable designers who have taken on this ancient tradition.
Moschino
Jeremy Scott’s unique take on the Year of the Tiger seems both unexpected and expected. Italian brand Tony the Tiger, a childhood breakfast mascot, has been made into a brand ambassador by the brand. The capsule collection features the character in bold, colorful pieces. The 16 ready to wear and accessory pieces are adorned with graphic prints and embroidery. They interpret the iconic figure in many ways, including oversized tees and sweatpant sets, as well as denim jackets and denim jackets. This unique interpretation of the occasion really aims at the fiery side of the Zodiac.
Burberry
British fashion brand, has seamlessly combined the tiger and designs that are distinctive to the house. It has presented a new view of the TB Monogram print. This time it is in a beige color and adorned with bright orange B motifs. This reimagined design is used in pussy-bow blouses, tulle skirts, and even the Burberry Heritage Trunk. A variety of accessories, including the Olympia and Lola bags, are decorated with tiger stripes to complement the new designs. In a series photos taken by Feng Li, renowned fashion photographer, Chinese models grace the campaign.
Balenciaga
Balenciaga’s new collection features a lot of tigers, a celebration of a new year full courage and bravery. The fashion house has a 57-piece collection that includes knits, dresses, slides, and fluffy socks. It has also revealed a new motif featuring tigers to mark its products, adding more festivity.
Gucci
Gucci also took on this theme with a fresh approach to branding. It combined its iconic interlocking G logo and various iterations the striped cat breed, which were emblazoned across a variety of designs. This collection is a reinterpretation of 1960’s archival pieces created by Vittorio Acornero, who was responsible for the house’s famous flora design. The campaign was directed by Alessandro Michele, the creative director of the house. Models are seen posing with actual tigers in retro-style hotels, wearing looks from the bold line. Michele included signature Gucci silhouettes such as shoes, bags, and silk accessories in the campaign. These items can be found at pop-ups around the world.
Prada
Prada’s Lunar New Year celebration was not entirely tiger-themed. The brand presented the occasion through a campaign, collection and activations that sought to raise awareness about the tiger’s welfare and existence. The luxury house also launched a campaign featuring actors Li Yifeng and Chun Xia, who wore Prada-esque Prada designs. It also asked art students to submit their views on the four-legged friend. A number of the participants will be featured in future projects, which are set for 2022. The group also announced a donation to the Walking with Tiger and Leopard program of the China Green Foundation. This is a way to raise awareness about tigers conservation and education.
