Retailers are exploring the market to find ways to incorporate the resale system into their brands as resale grows. Recurate, a circular-economy tech company, revealed that two additional players have joined the US resale market: Dolce Vita and Steve Madden, both footwear companies.

Peer-to-peer marketplaces will be available at each retailer, which allow customers to directly sell their shoes on their websites. Steve Madden’s Reboot and Dolce Vita’s Re:Vita hope to provide a significant opportunity for the entire footwear industry.

Recurate’s CEO Adam Siegel stated in a press release that “Footwear has been one of the fastest growing sectors of resale” and added that he was thrilled to be partnering with Steve Madden and Dolce Vita for their first footwear brands. Recurate aims to make resale simple for consumers and brands across all price points and sectors. Dolce Vita and Steve Madden are two icons that have made a big step towards circularity. We are honored to be working alongside them to bring peer to peer resale to customers.

The new platforms allow users to upload their product photos and choose a price that will be approved and authenticated by the brands. They will have access to original product photography and colourways as well as shoe styles. The site sells everything, from vintage products to current ones.

Steve Madden’s Re-Booted site is live, but Dolce Vita’s Re:Vita will launch on its own e-commerce website starting February 22. Both sites are currently only available for the US market. Plans to expand internationally are not yet known.

Image: Steve Madden

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