Mango, a Spanish fashion brand, has entered the metaverse via art. Three unique pieces were created by Farka, an Argentine-Hungarian cryptocurrency-artist. As part of the inaugural edition of Metaverse Fashion Week, the art will be displayed in the Museum District of Decentraland.
Mango and Farkas will be exhibiting the pieces Mango Ad Astra, Mango Metagirl, and Hanna in The Clouds for a period of one month. Inspired by the brand’s clothes (Lupi and Cinema models respectively), the art aims to project the artist’s vision into the future as well as the metaverse.
“Mango Metagirl was inspired by concepts of freedom and self-confidence.” Farkas stated that you can be anything in the metaverse, but Mango Metagirl is confident in herself and shows the same as her real self. “Mango AdAstra, on one hand, is the path to the future for the woman featured in the piece. Hanna in Clouds, however, conveys that the metaverse can be completely customized,” added Farkas.
The NFTs will be displayed at 13.82 in Decentraland’s Museum District. Mango will also have its own space in which to recreate a museum. It is a circular space with columns and a circular shape that will permit the display of three framed art pieces.
The NFTs will also be uploaded to OpenSea, one of the most popular marketplaces for non-fungible coins, using blockchain technology. However, they will not be available for sale. The artist developed the pieces using technological tools like Blender, a free software program. He also collaborated with Mango’s 3D product design and technology teams.
Mango debuts wearables
Mango will launch three new wearables in celebration of the Metaverse Fashion Week. Farkas will collaborate on the first virtual replica of the Lupi gown. This dress reflects Mango’s Mediterranean culture and values. The NFT will not be sold, but will be part of the historical catalog.
To commemorate the inaugural edition of Metaverse Fashion Week, the group will create two t-shirt NFTs (man models and women models). These are considered collectibles. 50 models of men and women will be made. 49 will be given away to attendees of virtual events, while one will remain the property of the company.
Mango’s virtual entry into the metaverse is an important step towards strengthening the ecosystem and partners upon which Mango’s business model rests. This also confirms Mango’s dedication to digital innovation, and explores new customer channels.
Jordi Alexander, Director of Technology, Data, Privacy and Security, Mango, explains that “Mango’s metaverse development is yet another example the company’s innovative character and its strategic based on constant innovation.” In order to create new projects, we have established a team that is dedicated to digital content development. This will include new professionals in the next months.
Meta Fashion Week
The Metaverse Fashion Week, also known as MVFW, is a virtual fashion event that takes place on Decentraland (a VR-oriented metaverse platform). It will take place 24-27 March. This first edition of the Metaverse Fashion Week (MVFW) is a virtual version of the legendary Fashion Week. Leading brands will showcase their NFT fashion collections on virtual catwalks and shopping experiences. In addition, a variety of activities and events will be organized.
