Hermes has written a cease-and-desist letter to Mason Rothschild, creator of the MetaBirkin. The virtual and digital Birkin are a tribute to Hermes’ iconic bag. Rothschild designed over 100 Birkin-inspired NFTs, simulated with faux fur …
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BoohooMAN launches first NFT collection
BoohooMAN’s first collection of non-fungible tokens has been launched. This makes it one of the fastest-fashion brands to launch digital collections. These products are now free. NFTs can be described as digital assets that are …
Forever 21 is a partner with Roblox
Roblox and Forever 21 have partnered on a digital experience. The Forever 21 Shop City is a game that allows users to create, manage and own their own store. You can purchase Forever 21 products, …
Roblox launches Ralph Lauren holiday-themed experience
Ralph Lauren has partnered up with Roblox, a digital platform that allows users to have immersive experiences like The Ralph Lauren Winter Escape. The Roblox community developer Funomena collaborated on this holiday-themed experience. Fashion fans …
Zara joins the metaverse in collaboration with Ader Error
More fashion brands are embracing the digital world as the metaverse expands. Zara, a Spanish fashion retailer, is the latest to join forces with Ader Error, a South Korean fashion brand. Ader Error and Inditex …
The NFT platform Exclusible for Luxury Brands
Exclusible was founded with the sole purpose to help luxury brands realize their digital transformation. Collectors will be able to access NFTs and experience limited editions from five luxury brands: fashion, watches and jewelry, beauty …
Nike launches “Nikeland” on Roblox
The online digital platform Roblox has created a virtual world called ‘Nikeland’ by Nike, a sportswear giant. Nike created the environment to make Nike’s brand a 3D immersive space. The backdrop features Nike’s global headquarters. …
Ted Baker created Animal Crossing Island to show off AW21 collections
Fashion brand Ted Baker explored the gaming market for the first time. It used Nintendo’s Animal Crossing: New Horizons as a platform to display its fall/winter 2021 collection, and also to present a virtual brand …